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Gordy-Grundy

A Beautiful Deep Dive Into Our Worldwide Arts + Culture

RAPT. TOGETHER.
IN THE DARK.

Let's Save Cinema. Start Talking.

 



Gordy Grundy

by Gordy Grundy


Today, Art Report Today announces a new campaign, to bring attention to the beleaguered cinema art form.

We believe our expression, "Rapt. Together. In The Dark." condenses a complex medium into a simple definition.
     Cinema is endangered by many factors. In order to save the medium, we want to encourage a conversation. We want folks to talk about it. New thought will come from the discussion.

In the creation of this artistic phenomenon, movies became the world's favored and universal art work. At 130 years old, it is a relatively new medium, and a quickly changing one. Technology, economics and life-as-we-know-it have been devastating. Hollywood has been given a back alley beating and the corpse is unrecognizable.

Quite simply, we are starting the conversation with a wearable invitation, an intriguing message on a high-quality, beautifully made t-shirt. Free shipping.

What is cinema today? Before we start making assumptions, pointing fingers, and running pell mell, let's just talk about it. There is so much to discuss, on a very personal level. Many of us have fond memories of being in rapt attention, together with strangers, in a like-minded moment, in the dark, lit by the reflection of light from a pearly white screen that spans the entire stage.

It is a worthy and highly recommended experience.

Such a contemporary conversation begins with a group of ancient humans, gathered in front of a fire, telling stories, sharing gossip and establishing traditions... And today, in this moment, the conversation of film and the cinematic experience leaps to the future with The Sphere in Las Vegas, James Dolan's promising Pandora's Box of experiential possibilities.

Conversations about film can be found all across Art Report Today and our fantastic sister site Formerly Known As Cinema.

There are many voices in this conversation. As a starter, we recommend clicking on the links to a smart and witty series by film journo Sophie: "The Death of Cinema and How To Bring It Back To Life (Part 1), (Part 2), and (Part 3).

What can you do? Simply, wear a t-shirt. It will start a conversation. When someone asks, "What does 'Rapt. Together. In The Dark.' mean?" You might reply with "See any good movies lately? Where did you see them? In a theater or on a smart phone? And did you see them alone or with others? What is the cinematic experience and does it matter?"

Let's save cinema. Start talking.

Gordy Grundy is the Editor-in-Chief of Art Report Today platforms.

 

 

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Gordy Grundy

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