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RAPT. TOGETHER. Let's Save Cinema. Start Talking. |
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by Gordy Grundy
We believe our expression, "Rapt. Together. In The Dark." condenses a complex medium into a simple definition. In the creation of this artistic phenomenon, movies became the world's favored and universal art work. At 130 years old, it is a relatively new medium, and a quickly changing one. Technology, economics and life-as-we-know-it have been devastating. Hollywood has been given a back alley beating and the corpse is unrecognizable. Quite simply, we are starting the conversation with a wearable invitation, an intriguing message on a high-quality, beautifully made t-shirt. Free shipping.
It is a worthy and highly recommended experience. Such a contemporary conversation begins with a group of ancient humans, gathered in front of a fire, telling stories, sharing gossip and establishing traditions... And today, in this moment, the conversation of film and the cinematic experience leaps to the future with The Sphere in Las Vegas, James Dolan's promising Pandora's Box of experiential possibilities. Conversations about film can be found all across Art Report Today and our fantastic sister site Formerly Known As Cinema. There are many voices in this conversation. As a starter, we recommend clicking on the links to a smart and witty series by film journo Sophie: "The Death of Cinema and How To Bring It Back To Life (Part 1), (Part 2), and (Part 3). What can you do? Simply, wear a t-shirt. It will start a conversation. When someone asks, "What does 'Rapt. Together. In The Dark.' mean?" You might reply with "See any good movies lately? Where did you see them? In a theater or on a smart phone? And did you see them alone or with others? What is the cinematic experience and does it matter?" Let's save cinema. Start talking.
Gordy Grundy is the Editor-in-Chief of Art Report Today platforms.
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