FORMERLY KNOWN AS THE FOURTH ESTATE
A business card, with the word "Publisher" upon it, was once beheld with the greatest of respect. It dignified one as the captain of a very beautiful ship. A magazine. The written word. A literary journal. Breaking news. Sharing knowledge. A pillar of the community and country.
A printed magazine, in color, was once considered a valuable possession. A subscription was membership into a private club.
It's another job title our Tech Overlords have abolished. Today no one knows what 'publisher' means anymore. A publisher was once responsible for the content, the design and the profitability of a publication. A publisher even selected what ads would complement the magazine.
Silicon Valley found their utility as publishers. They used bites instead of words. Once everyone discovered that digital was cheaper than print, the publisher began to lose opacity. The role has now vanished entirely.
Publishing is at the mercy of the aggressive digital advertising developer, blind to content and style. The digital advertiser will devise heinous acts in order to divert your attention and to motivate your 'click.' The digital ad producer is the shot caller, today's true publisher. The industry was hijacked.
Johnny and Janey can't read. And they have no reason to start now.
I believe I have failed to mention that Art Report Today had a seventh birthday on April 1. She has been on a respirator her entire life. Shall she see her eighth? Will Art Report Today properly debut?
This publication was created to be a vibrant depository of all breaking arts and culture news worldwide. Covid and the resulting mayhem has not allowed us to prove, or disprove, our concept. And it has to be done without the leaping digital ad.
To make our torpedoed hull seaworthy, I have added the ballast of experiential events, content creation in every medium and the tools to market and promote the interests of our partners.
These are captivating times. Voices in the art world are calling for change, because there has been nothing new in quite some time. The arts media is the same as it has always been, targeting the One Percent. There's a much bigger art world out there.
Art Report Today .com